Increase User Retention and Engagement
No one likes to pay out of pocket for premium features. Watching a rewarded video ad instead allows users to continue playing your game for longer, ultimately increasing retention, engagement, and lifetime value.
Get more In-App Purchases (IAP)
Rewarded video ads move non-paying users towards making in-app purchases. Data studies have shown that users who watch rewarded video ads are 6x more likely to make a purchase. Once they saw their first rewarded video ad, they are getting the taste of the premium features they were missing out on before.