What are Rewarded Video Ads?
Rewarded Videos are the new “hot stuff”, “big performer” and “everyone’s favorite toy” when it comes to advertising formats because they bring something for all parties involved.
Advertisers get more engaged audiences, publishers monetize their non-paying users and users are no longer just choice-deprived advertisement viewers – they can decide whether to engage with the ad and earn a reward or skip it if they want to.
But how do Rewarded Videos work and more importantly, what are some of the best placements to integrate Rewarded Video ads into your game loop?
Let’s find out!
How do Rewarded Videos work?
Choose the Right Spot in the Game Loop
The saying “Location, location, location…” is not only true for real estate. It is also quite valid for Rewarded Video integrations as well.
Choosing the right places throughout the game loop or the application experience can tremendously affect your monetization results.
Whether you integrate Rewarded Video before your product launch or add it at a later stage, it is vital to introduce your user base to this ad format.
Best practice examples are – Rewarded Video buttons on the welcome screen, daily log-in rewards which are unlocked after watching a video or an introduction tooltip explaining the functionality.
Another important aspect is to try and distribute the Rewarded Video opportunities evenly across the whole user journey and not only in the beginning and end stages.
Pro Tip: Rewarded Video prompts should not interrupt the overall experience, which is why off-game spots like loading screens or level completions menus are a good fit.
Choose the Appropriate Reward Amount
Rewarded Video goes a step further compared to ordinary / conventional adverts. It no longer has just an informative function, but should rather be viewed as a value exchange between the advertiser and the user, with the publisher serving as mediator.
That’s why it is important to choose an appropriate reward for watching a video – paying out an insignificant reward will demotivate users to spend their time watching a video in exchange for a reward – paying out a reward that is too generous will keep users away from watching additional videos because their need for additional rewards is already satisfied.
Good examples of integrations in games are soft game currencies like extra hints, countdown timer reductions, reward multipliers etc. Good examples for websites are – granting limited access to paid features like articles and book chapters.
Rewarded videos can also be used to highlight new features or point the user to the in-game shop by rewarding a smaller prize than the ones offered for sale.
Below you will find some visual examples of Rewarded Video placements in games.
Best Practices for Rewarded Video Placements
Choosing the right moment for a Rewarded Video can oftentimes be very strategic. In games, this can be for example when the player is low or out of lives before the next level and is allowed to earn an extra life if he/she watches an ad.
The same mechanic works well for other items like hints, moves or different in-game currencies. Doing so will monetize your non-paying players and prolong the duration of gaming sessions.
Another popular solution is to use FOMO, or fear of missing out by randomly showing Rewarded Video prompts between levels for earning extra in-game currency.
Pro tip: You can use A/B testing to determine which placements are most appealing to your particular audience.
Reduce Waiting Time
Introduce Your Store
Daily Log-In Rewards
Show the Reward After the End of the Video
Make sure that you always show the rewards after the end of the Rewarded Video ad. That way it is clear that the users are getting everything they were promised and a lot of complaints and support tickets are spared.
Pro Tip: Some apps and games also use animations with a treasure chest or a present, for example, to bring an additional reward-receiving feeling to the user, similar to the TV shows in the past.