Audience based targeting is the process of identifying groups of users with similar features and organizing the delivery of advertisements according to the features of these groups.
Mainly, this targeting method is a way of increasing the relevancy of advertisements for users and minimizing scattering losses.
There are many different ways to identify certain groups of users. For example, they can either be segmented by:
- searching behavior
- sociodemographic features
By collecting all these information, companies can create a very detailed profile of their audience. Then, they can use these profiles to tailor their advertisements exactly to the interests and liking of their audience. In addition, companies can use audience based targeting to reach certain users who are browsing for products and services related to their own.
All in all, this is a great way for companies to improve the efficiency and the success of their marketing activities.