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MMP (Mobile Measurement Partner)

A Mobile Measurement Partner (MMP) is an external platform for advertisers which offers advanced metrics of app installs as well as metrics on the consumer behaviour within an app.

By using the services provided by a MMP companies can gain deeper insights of their campaigns than by only analyzing the conventional metrics. Furthermore, MMPs deliver other data, such as:

When it comes down to choosing which partner to go for, factors such as the pricing and specific features each of them offer are the most important things to consider.