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Multichannel Marketing

Multichannel Marketing refers to the practice of interacting with customers using a combination of indirect and direct communication channels. These channels can be mobile, email, direct mail, mail order catalogs, retail stores, websites etc.

Since a lot of potential customers nowadays use multiple devices to access content, it is important for marketers to have a well-balanced multichannel marketing strategy. This way they can reach their prospects much more effectively compared to using just a single channel.

In order to organize their campaigns, advertisers should integrate a multichannel marketing platform. This will help them to plan and execute their campaigns over various channels as it provides supporting process and technology like:

  • Tracking technology
  • Real Time Reporting
  • Instant Campaign Setup
  • Full Campaign control
  • Automated Billing
  • Advanced Targeting

Using multichannel marketing platforms will help advertisers to drive their marketing campaigns as efficient as possible through various marketing channels.