Multichannel Marketing refers to the practice of interacting with customers using a combination of indirect and direct communication channels. These channels can be mobile, email, direct mail, mail order catalogs, retail stores, websites etc.
Since a lot of potential customers nowadays use multiple devices to access content, it is important for marketers to have a well-balanced multichannel marketing strategy. This way they can reach their prospects much more effectively compared to using just a single channel.
In order to organize their campaigns, advertisers should integrate a multichannel marketing platform. This will help them to plan and execute their campaigns over various channels as it provides supporting process and technology like:
- Tracking technology
- Real Time Reporting
- Instant Campaign Setup
- Full Campaign control
- Automated Billing
- Advanced Targeting
Using multichannel marketing platforms will help advertisers to drive their marketing campaigns as efficient as possible through various marketing channels.