A Rewarded Video is a modified video ad designed for an In-App environment, offering users rewards such as coins or credits in return for viewing a short video clip.
Rewarded Video has quickly become one of the fastest growing ad units in digital marketing. They are a good way for developers to monetize their mobile apps as they
- are completely opt-in and do not damage the user experience
- increase user engagement
- help developers to increase their revenue
- provide higher viewability rates for advertisers.
However, the main benefit of Rewarded Video Ads is, that they create a win-win situation for both developers and users. Apparently, a successful app monetization and a great user experience are sometimes difficult to combine for developers as some kinds of mobile advertising (e.g. banner ads) can distract users and thus have a negative impact on the user experience. Unlike banner ads or other mobile advertising formats, Rewarded Videos enable developers to find a good compromise between app monetization and a remarkable user experience.