Infographics

ASO-Infographic

What Customer Lifetime Value Depends On

Distribution of How E-Mails Are Opened

Global Mobile Retail Commerce Revenue, 2012-2018

Number of Global Users

Common Formats and Channels for User Acquisition

Global Trust in Advertising, 2015

Popular Tactics for User Acquisition and Retention

Usage Frequency of New Apps

Good CAC-CLTV-Ratio

Bad CAC-CLTV-Ratio

Customer Acquisition Costs By Industry

Number of Apps in the iOS App Store and Play Store

Distribution of internet usage worldwide

Number of new apps, 2016

Mobile Media Pricing

Free and Paid Android Apps

Amount of available Android Apps

Smartphones sold worldwide in total

Free and paid app distribution

App Store Revenue by Country

World Map

Data for app abandonment

Time spent on mobile devices

Overview of Ad Formats

Time spent with mobile internet

Estimated share of mobile paid clicks

Digital video advertising revenue in the US

Ad engagement on mobile devices

Number of smartphone users worldwide

Most effective user acquisition strategies

Where iPhone users found the app they last downloaded

Review influence app promotion sites

Forecast digital advertising revenue

New app discovery methods for iOS and Android

Formats used in mobile campaigns

How do smartphone users discover new apps?

Number of Apps available in leading Appstores

Effects of paid app campaigns

Three month user retentions for high performing apps

Cross channel media costs per thousand impressions

Facebook advertising revenue by user geography

The most popular app categories by impressions
