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Infographics

Feel free to download and use our infographics

Global Mobile Retail Commerce Revenue, 2012-2018

You can see the development of — Number of Global Users

The Staticstic shows the most common user acquisition formats and channels — Common Formats and Channels for User Acquisition

Statistic that shows the most trusted advertising channels — Global Trust in Advertising, 2015

The statistic shows popular tactics for user acquisition and retention — Popular Tactics for User Acquisition and Retention

Piechart that shows how often users try new apps before stopping — Usage Frequency of New Apps

Example for a well balanced business strategy — Good CAC-CLTV-Ratio

Example of an unbalanced business strategy — Bad CAC-CLTV-Ratio

The Statistic Shows Average Customer Acquisition Costs By Industry — Customer Acquisition Costs By Industry

Number of apps in the iOS App Store and Play Store — Number of Apps in the iOS App Store and Play Store

Distribution of internet usage worldwide between mobile and desktop — Distribution of internet usage worldwide

Distribution of paid and free apps in Google Play Store — Free and Paid Android Apps

The amount of Android Apps in the Play Store from 2009 to 2015 — Amount of available Android Apps

Statistics about how the amount of sold smartphones grew in the last years — Smartphones sold worldwide in total

Statistics about how many free and paid iOS apps are online in contrast to Android — Free and paid app distribution

Comparing App Store Revenue in 2014 and 2015 by different countries — App Store Revenue by Country

Statistics about how the app abandonment has changed in the last 5 years — Data for app abandonment

A graphic about how much time is spent in apps and the mobile browser in the US — Time spent on mobile devices

The average time US users spent with mobile internet — Time spent with mobile internet

Estimated share of mobile clicks: mobile advertising — Estimated share of mobile paid clicks

Digital Advertising Revenue: mobile advertising — Digital video advertising revenue in the US

Ad engagement on mobile devices: mobile advertising — Ad engagement on mobile devices

number of smartphone users worldwide: mobile advertising — Number of smartphone users worldwide

User Acquisition Strategies — Most effective user acquisition strategies

User acquisition: Where iPhone users found the app they last downloaded — Where iPhone users found the app they last downloaded

forecast digital advertising revenue: app promotion services — Forecast digital advertising revenue

new app discovery methods: app promotion services — New app discovery methods for iOS and Android

formats for mobile campaigns: app promotion services — Formats used in mobile campaigns

Free App Promotion: App Discovery — How do smartphone users discover new apps?

Free App Promotion: Number of Apps in the Appstores — Number of Apps available in leading Appstores

Process of how paid campaigns for app promotion result in more organic downloads — Effects of paid app campaigns

Three Month User Retention — Three month user retentions for high performing apps

Social Media App promotion: Cross Channel Costs — Cross channel media costs per thousand impressions

Social media app promotion: Facebook advertising revenue — Facebook advertising revenue by user geography

Mobile Game Promotion: Most Popular App Categories — The most popular app categories by impressions

App Promotion: Worldwide Smartphone Market Share — Worldwide smartphone market share

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Infographics

ASO-Infographic

What Customer Lifetime Value Depends On

Distribution of How E-Mails Are Opened

Global Mobile Retail Commerce Revenue, 2012-2018

Number of Global Users

Common Formats and Channels for User Acquisition

Global Trust in Advertising, 2015

Popular Tactics for User Acquisition and Retention

Usage Frequency of New Apps

Good CAC-CLTV-Ratio

Bad CAC-CLTV-Ratio

Customer Acquisition Costs By Industry

Number of Apps in the iOS App Store and Play Store

Distribution of internet usage worldwide

Number of new apps, 2016

Mobile Media Pricing

Free and Paid Android Apps

Amount of available Android Apps

Smartphones sold worldwide in total

Free and paid app distribution

App Store Revenue by Country

World Map

Data for app abandonment

Time spent on mobile devices

Basics of Mobile App Promotion

Time spent with mobile internet

Estimated share of mobile paid clicks

Digital video advertising revenue in the US

Ad engagement on mobile devices

Number of smartphone users worldwide

Most effective user acquisition strategies

Where iPhone users found the app they last downloaded

Review influence app promotion sites

Forecast digital advertising revenue

New app discovery methods for iOS and Android

Formats used in mobile campaigns

How do smartphone users discover new apps?

Number of Apps available in leading Appstores

Effects of paid app campaigns

Three month user retentions for high performing apps

Cross channel media costs per thousand impressions

Facebook advertising revenue by user geography

The most popular app categories by impressions

Worldwide smartphone market share