Unico Studio Boosts User Acquisition with ayeT’s Multi-Reward Offerwall campaigns
Developer
Unico Studio
Overall Installs
750 MN+
Campaign Type
Multi Reward (CPE)
Platforms
iOS and Android
Highlights
games advertised
with ayeT-Studios
installs per month
coming from ayeT’s network
Ad Spend in H2 2023
compared to H1 2023
📖 About Unico Studio
Unico Studio is a game development studio that creates highly entertaining hybrid-casual and casual games. They are passionate about developing games that challenge and entertain players of all ages.
Unico Studio’s games have been downloaded millions of times globally and have received many positive reviews from players. Some of their most well-known games include Brain Test, Popular Words, Word Pearls and Who Is.
They boast more than 35 games on iOS and close to 50 games on Android.
With offices in Palo Alto, USA and Istanbul, Turkey they take their task seriously to entertain the world from both sides of the globe.
Life Choices
💪 The Challenge
When our partnership started, almost 2 years ago, Unico Studio was already an established name in the mobile game industry. They had a number of titles published, some with more than a million downloads and could masterfully engage with their player audience.
The challenge they gave ayeT-Studios was to offer an ad solution, which would enable them to acquire new users at scale across the globe. That way more people could gain access to their games and stretch their minds with Unico’s unique puzzles.
Sqube Darkness
Who is Lying?
🧮 The Solution
The solution we suggested to Unico Studio was to try Multi-Reward Offerwall Campaigns. The strength of this ad format lies in the deep engagement it incentivizes.
The rewards are divided into different stages which creates a sort of questline experience for the players. It was important to place the first reward point strategically soon after the start of the engagement, so the players could see the mechanic in action with some fast results.
The next step was to time the remaining reward spots precisely to achieve maximum engagement and retention. With the precise targeting capabilities of the offerwall ad format we could tailor the campaign according to geo, device type and affinity to reach the users we were truly after.
Smart Brain: Mind-Blowing Game
📈 The Results
The campaigns’ results were immediate and impactful. Unico Studio saw a rise in users across all games and geos. The users acquired through ayeT’s rewarded ad network proved to be engaged and with high LTV (life-time value).
In the campaigns we organized with Unico Studios, we were always aiming for more than 100% ROAS. The final results we reached were between 130% – 150% ROAS depending on the campaign.
Thanks to the multi-reward incentive, players kept coming back and we achieved very high retention rates for the hyper casual genre. With their re-engaging flow, these campaigns were able to keep a D7 retention from 6% – 12% and 2-3% of players stayed even after D30 and were still bringing in revenue.
Unico Studio nearly doubled their Ad Spend in 2023, which is a clear indication of the high ROAS they were seeing coming from ayeT-Studios’ ad network.
🤔 What’s next?
Delighted by the good results we achieved together with Unico Studio’s team, we are looking forward to expanding our partnership with new great game titles they publish and helping them spread the joy of gaming even further.
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