Unikat Media Boosts Revenue with Rewarded Video
Developer
unikat media GmbH
Game Integrations
5 games
Platform
Web
Ad Format
Rewarded Video
Highlights
Increase in eCPMs
Boost in Revenue
📖 About unikat media
Unikat Media is a gaming studio from Germany. Their specialty is making deeply engaging role playing games which entertain thousands of players every day. With their game projects they always strive for, as the company’ s moto goes: “Something unique, which you experience only once”. A true Unikat /ger. Unique/
The company and its team is continually reinventing themselves, without losing sight of their players’ needs – that is the top priority.
Unikat media are hosting 4 role playing games. Supersoldat, Feuerwehrspiel, Big Bait and Soldatenspiel are all available to play for browser, Android and iOS.
💪 The Challenge
Unikat’s team was quite hesitant at first about ad monetization. They had rough previous experiences with rewarded ads and were still looking for the right partner. Preserving the players’ experience and keeping their audience happy were Unikat’s top priorities. The requirements they have set for an ad solution were:
- Keep the user experience uninterrupted
- Expand browser game monetization opportunities
- Monetize non-paying players
- Drive competitive eCPMs and grow ad revenue
“ “Ever since we switched to ayeT-Studios, we rest assured that we have an accountable and hands-on partner, a reliable RV revenue stream and on-time payments. “
Martin Aust
unikat media GmbH
🧮 The Solution
ayeT’s Rewarded Video proved to be the right solution for the job. The fact that it is user-initiated meant that it was up to the user’s choice whether to interact with it or not. Players were further motivated by the reward that was waiting for them at the end of the video.
ayeT’s team assisted Unikat in determining the best spots to integrate the ad placements into the gameplay. After a series of A/B tests the right “recipe for success” was discovered for each game.
For “Supersoldat” it was rewarded video in exchange for a daily reward. For Feuerwehrspiel a time-shortening booster for some of the mission cooldowns and for Big Bait – a soft currency integration with 5 min. countdown and a daily cap.
📈 The Results
Rewarded video proved to be hit. Players received the integrations positively. They saw the ad format as a fair exchange to watch an video and get rewarded. Some used it multiple times per day which led to increased engagement.
The in-game purchases were unaffected and a new stream of revenue from ads was added.
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