Campaign Management includes the planning, implementation and monitoring of marketing campaigns.
The goals of marketing activities can either be the increase of sales revenue, the acquisition of new customers, the increase of customer retention or the establishment of new sales opportunities. Basically, the function of campaign management is to coordinate and regulate all the different activities within a marketing campaign to reach the primary goals of each campaign.
In order to manage their campaigns more effectively, a lot of companies use different types of software that provide a bunch of tools that simplify campaign management and reduce complexity within the whole marketing process.
In the constantly evolving environment of digital advertising, it is very important to have an efficient ad campaign management. Therefore marketers should
- automate first-party-data targeting
- pre-plan a launch strategy
- use suitable measurements and payment metrics
- pick and choose suitable channels for a specific purpose.