Automated Guaranteed is a method inside the Programmatic Buying or Real Time Advertising (RTA). It automates the planning and execution of the direct trade with online ad spaces on a website or mobile app.
Automated Guaranteed enables both advertisers and publishers to plan and buy advertisements for a guaranteed delivery.
So if an advertiser is looking for a certain number of ad impressions for a specific target group, he can use the automization platform in order to find matching ad spaces. Then he can make a deal about the conditions with the publisher and the platform reserves and delivers the desired number of ad impressions via API-integration with the ad server.
This way, advertisers, agencies and publishers can save a lot of time during the advertising process.