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In App Advertising

In-App-Advertising  (IAP) is a term used when talking about displaying an ad within a mobile application.

As consumers spend more and more time on mobile devices, marketers seek to reach their customers where they spend the majority of their time. Besides, users of mobile devices spend more time in apps than in mobile browsers. Therefore In-App-Advertising should be considered as a preferred choice for advertisers to reach their audience.

There are highly effective forms of In-App-Advertising, such as reward-based or opt-in video, that go beyond traditional banners and desktop display formats. They are highly engaging, adapted to new consumption habits and uniquely positioned to combat ad fraud.

Ad formats may include but are not limited to:

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