Mobile Marketing includes all types of promotional activities that appear on mobile devices. It usually is a component of multi-channel marketing campaigns.
Mobile Marketing makes use of features of modern mobile technology such as location services to tailor marketing campaigns based on a customer’s location or frequently visited places. It allows companies to promote personalized goods or services to a user who is constantly connected to a network via their mobile device.
Unlike traditional marketing efforts, mobile marketing takes advantage of the fact that many users of mobile devices carry them around with them wherever they go. Accordingly, location-based services can collect customer data and then offer coupons, deals or promotions based on a nearby store or place frequently visited by the consumer.
Therefore mobile marketing campaigns can be more targeted and specific to the individual user. As a result, these campaigns are way more efficient for marketers.
If you want to get a much more detailed insight about mobile marketing, read here!