Pre-Loading is the practice of pre-installing mobile applications on a device direct from the manufacturer.
It basically is a new and very effective way of user acquisition for app developers. As soon as a user unboxes his new mobile device and the initialization process has started, the mobile applications that match with that users demographic are automatically downloaded onto the device.
Typically offered by service providers at the cost-per-install payment metric, this is a highly cost effective option for user acquisition and app delivery.
Going hand-in-hand with native app preloading, this can be another vital success determining factor that is often overlooked by todays advertisers. As many publishers get paid for ad hosting based on the number of installs their app receives, mobile app preloading can be an efficient way for app developers to increase their revenue.
However, users got the ability to delete any unwanted apps whenever they want to.