App Promotion Services include all service providers that are trying to optimize the marketing and promotion of an application with different strategies.
Naturally, app developers spend a lot of effort and time on the development of new applications. But since there are hundreds of apps published in the app store every day, the success of an application is largely depending on a successful marketing and advertising strategy.
The need for a sufficient and well-balanced marketing strategy has lead to the emerge of numerous promotion service providers. These try to support app developers in the acquisition of new users and the building of a strong customer relationship. Therefore these service providers offer a wide range of promotion activities such as:
In general, these providers either offer full-services or are specialized on a certain category.
You can find further information and explanations on this topic in this article.