ayeT-Studios secures public funds “Niedrigschwellige Innovationsförderung”

ayeT-Studios is happy to announce that it managed to secure public funds in a project application send to the NBank. Title of the project application was:

“Further enhancement of the mobile marketing platform from ayeT-Studios”

We are happy that our application was selected among many others worth supporting and we thank the whole NBank team for supporting us along the application process. The goal of the project is to further enhance the offerwall and the adjacent platform functionalities with a focus on user-based ad serving.

Where are the funds coming from?

The project is funded and supported by the European Fonds For Regional Development (EFRE) and by Stronger Developed Region (SER) by the state Lower Saxony.

Project content

ayeT-Studios was founded in 2014 and has since developed from an app publisher to an advertising platform with the aim of efficiently and programmatically connecting advertisers and publishers.

In early 2018, the ayeT-Studios publisher platform was introduced to offer publishers (app publishers) an advertising-based opportunity to monetize their apps. The first advertising format at that time was the Offerwall. In the following 12 to 18 months, the platform was primarily developed horizontally. In addition to the existing Offerwall, the advertising formats Rewarded Video, Video and Interstitials were added.

The exchange with customers since the beginning of 2018 showed that the individual advertising formats often lacked the technical and functional depth to either fully meet the requirements of the publishers or to keep up with the performance of some market-leading competitors.

Performance comparisons among advertising platforms are often carried out by publishers using KPIs like earnings per click (EPC) or effective cost per million (eCPM). That way publishers can measure the efficiency of monetizing their own inventory (traffic). The goal of the publisher is to sell every impression or click as good as possible. The goal of the advertiser, however, is to buy every user as profitably as possible.

Finding the most efficient solution to this optimization problem is task of the advertising network in order to be attractive for advertisers and publishers.

As part of the application for Niedrigschwellige Innovationsförderung, several work packages were defined to solve this optimization problem. These work packages can be roughly divided into the following main groups:

  • Ad Serving
  • Fraud Prevention
  • New Publisher Features
  • New Advertiser Features

In addition to expanding the functionality for publishers and advertisers (new publisher and advertiser features), the avoidance of inefficiencies, which generally have a negative impact on performance metrics for advertisers and publishers, should be mentioned. Inefficiencies can be avoided in particular if fraud is minimized. For this, a user-based serving of ads is essential.

The contact with customers as well as the analysis of the strongest competitors within the past 12 to 18 months have shown that further vertical development of the platform is the next logical step for ayeT-Studios. The main focus should be to improve the most used advertising format of ayeT-Studios, the Offerwall, as well as working on the expansion of the associated platform functionalities.


Blue line illustration concept of repair services, business support and maintenance project

Free Tracking SDK for Android CPI and CPA Now Available

Many customers have been asking us lately if it is possible to drive high volume campaigns for Android without a third party tracking provider like AppsFlyer, Adjust or TUNE.
So far we sadly had to answer with “No, we can’t”.
However, we are aware that as a small publisher paying for tracking on top of every install can be hard on your budget. Therefore, we are happy to announce that things have changed:

We now provide Free Tracking for Android CPI and CPA Campaigns


Using a tracking SDK can help you in many ways:

  • It will enable us to guarantee that every user opens the app at least once after the download.
  • It helps us to prevent fraud on a higher level than ever before.
  • You can create CPA campaigns using our tracking solution not only to track all installs but also to start engaging the users on a whole new level.
  • The campaigns will be able to be scaled to provide you really large numbers of of installs

So, before you decide to save money on a third party tracking provider please recapture the big PROs for using them.
The legitimacy of third party tracking basically stems from two things:

  1. They provide great infrastructure with very little downtime and sophisticated analytics.
  2. They are a neutral third party, setting a common ground for metrics that advertisers and publishers can agree upon – especially when disagreeing on campaign outcomes.

Therefore, we highly recommend using a tracking SDK. If you want to cut the costs for third party tracking, we are more than happy to offer you our new, totally free tracking solution.
Integration is very easy and should not take more than 5 minutes, with just an 11kb library and 2 lines added to your project.

Screenshot of dashboard of ayeT-Studios. Feature "ayeT SDK" is selected and highlighted in red.

How to select the Free Tracking SDK in the ayeT-Studios dashboard © ayeT-Studios

You will find a complete integration guide when setting up a campaign in our dashboard and when choosing “ayeT SDK” as your preferred tracking.

Start Your Android Campaign with Our Tracking SDK Now!

If you have any questions or comments regarding our service, please reach out to one of our Account Managers or email support@ayetstudios.com.

Stay tuned for further improvements at ayeT-Studios!


A smartphone being hold with application icons coming out

iOS CPI Promotion Campaigns Now Available

Today’s mobile market place is clearly dominated by two giants: Google and Apple.

As for Apple, there are 4 times as many iOS developers as there are Android developers; iPhone app development has become a very lucrative business. However, the iOS market is a rough terrain to find app users in.

However, we have worked hard and we found the courage to finish this project for our app promotion service.

Incent iOS Installs – Making Your Way up in the App Store

Advertisers and app developers will now be able to generate iOS CPI promotion campaigns.

As usual for iOS applications, it is required that the app needs a third-party tracking SDK integrated by one of our partners:

  • Appsflyer
  • Tune
  • Adjust

Like this, you can start a promotion campaign for iOS apps and receive high-quality installs.

We are also able to create boost campaigns for your iOS CPI promotion to give your apps a real push to the top of the App Store.

Start Your CPI Promotion Campaign for iOS Apps now!

If you have any questions or comments about our service, please reach out to one of our Account Managers or email support@ayetstudios.com.

Stay tuned for further improvements at ayeT-Studios!

Various hands are raising mobile devices

Introducing New Feature: CPA App Promotion for Android

There are millions of apps available in the Play Store. It is hard to compete for user engagement and app retention in order to reach a good ranking in the respective charts.

These two aspects are major elements for an app to be successful.

We are aware of the highly competitive mobile market, so we’ve extended our range of incent install service to offer more promotion options.

CPA Campaigns: Increasing User Engagement

Now you can choose CPA (= Cost Per Action) app promotion campaigns in our self-service dashboard if you want users to complete a certain action in the app:

    • Registration
    • Completing a tutorial
    • App usage for 5 minutes
    • and many more

Once you’ve set the conversion flow of your choice, you can create your personal CPA app promotion campaign for your Android app.

As with promotion campaigns, you can choose budget, bid, and target countries to reach the exact target group of your choice.

There are some requirements regarding this feature: For creating this type of campaign, the app you want to promote needs a third-party tracking SDK integrated by one of our partners

  • Appsflyer
  • Adjust
  • Tune

Start Your CPA App Promotion Campaign Now!

If you have any questions or comments about our service, please reach out to one of our Account Managers or email support@ayetstudios.com.


Stay tuned for further improvements at ayeT-Studios!