Buy App Downloads – Improve Your App’s Visibility!

If you want to be successful with your app, the development itself won’t be enough: Publishing your app the right way is the key! You have to promote your creation in order to stand out amongst the competition. As one way to improve visibility, you can buy app downloads. How? We are going to answer your question in this article.

In Google’s Play Store alone, there are more than 2.6 million apps available, and the number is continuously growing.

The number of apps in the app stores grows continuously: buy app downloads

The number of apps in both app stores is growing continuously © ayeT-Studios

As you can imagine, it is very easy for you to get lost in the crowd. But don’t worry: We will show you how to make your app go viral!

Buy App Downloads As Part of Your Marketing Strategy!

To see your own app fail after months of hard work and effort is every developer’s worst nightmare. You can avoid this by creating a sophisticated promotion strategy. Think about your target audience first and find suitable methods to approach these users.

There are many possibilities for you to promote your app. For instance, ASO (App Store Optimization) can help you impact your app’s ranking position before it’s even published. In order to improve findability, you can optimize the name and description of your app along with its app store keywords. Furthermore, by creating an inviting icon and adding significant screenshots or videos, you can optimize the appearance of your app and attract the user’s interest. Read this article for more information and tips on how to use ASO.

Of course, there are many different promotion strategies after you published your app, as well. Depending on your budget, you have the options of free or paid app promotion. Again, feel free to click here if you want to learn more about this topic.

Free App Promotion

For one, you can always use social media platforms or relevant app promotion sites to advertise your app. In addition, you should consider creating a website, a blog and multiple social media channels for your app, to be able to reach out to your users.

Paid App Promotion

In this article, we will focus on explaining how to buy app downloads as a way of promoting your app. Paid installs result in a sudden increase of your app’s ranking, but there are a few things you have to keep in mind.

When you buy app downloads, and the same goes for paid app promotion in general, there are two options to choose: incent or non-incent.

Incent App Downloads

With incent install campaigns, the user will get rewarded for any interaction with your ad. Due to higher ranking positions, this leads to much higher visibility and eventually to an increase of organic traffic. There is also a downside: the effects are rather short-lived and permanent usage of your app can’t be guaranteed. Furthermore, Google and Apple use various criteria next the number of installs to determine your ranking in the App Store and Play Store.

Read more about the factors influencing your ranking in the section below: App Store Keywords.

High Retention Installs

This campaign is a special offer from ayeT-Studios. When you buy app downloads, the user has to keep your app for at least three days before getting a reward. Thereby, your retention rate improves significantly.

Non-Incent App Downloads

In comparison, non-incent install campaigns don’t reward the user for interacting with your app. Users show real interest in getting active, which can be more beneficial for the advertiser in the long run, simply because the chances of further engagement increase significantly. Make sure the rate of loyal users to installs is higher when buying non-incent app installs as opposed to incent installs. This campaign type can be leveraged by banners.

Before you decide on your campaign, beware that higher a retention rate alone won’t make any advertising material more favorable. You have to analyse retention rate in comparison to cost per paid install. The table below clarifies this kind of calculation.

Incent Non-Incent
Cost Per Install 0,10$ 1,00$
Loyal User (Retention Rate) 5% 25%
Cost per Loyal User 2$ 4$

Costs per loyal user as a result from cost per install and retention rate © ayeT-Studios

Nevertheless, every developer has to determine his own concept of a loyal user. For some, this user engages with the app for longer than thirty days. For others, it might be anyone who completed a transaction or the tutorial within the app. As soon as this is set and measurable, the developer can compare different marketing channels and advertising formats.

Buying Incent or Non-Incent App Installs?

In general, there is no clear answer to this question. Every developer has to decide how to buy app downloads. This decision depends on different aspects:

  • Your Marketing Goals – Do you want to boost your app’s ranking while users might not keep it for long? Or do you prefer to generate potential long-term users who show real interest in your app?
  • Your Time – With non-incent install campaigns, it can take quite some time before seeing any positive differences in your app’s ranking.
  • Your Budget – How much money are you able to spend? Often, incent install campaigns are much more cost-effective than non-incent campaigns.

With sufficient budget, combining these two campaigns might be the best option for you to buy app downloads. Initially, you can enhance your app’s ranking to generate organic traffic directly after its launch. At the same time, you are able to reach lasting, interested customers, which improves your retention rate and long-term ranking.

iOS or Android?

This is the question every developer asks himself before creating a new app. In the table below, we compared different features of both app stores to help you decide.

Google Play Store iOS App Store
Higher amount of downloads and installs than Apple. In turn, the number of uninstalls affects your ranking position. In comparison, Apple developers generate higher revenues with their apps. The Apple algorithm considers these numbers for the ranking.
Fast admission process and more freedom with the app’s content. However, there is less guidance which can be detrimental for inexperienced developers. Long process to get the app approved. Developers get a lot of feedback in terms of improvement and why the app was rejected.
Users mostly install free apps. Developers have to find different ways to make profit with their apps. iOS users are generally more willing to pay for great apps.
Featured Positions
Apps get featured in the section “Editor’s Choice” and in each category. The section “Featured” highlights apps for every category on the store’s front page.
The categories “Top New Apps” and “Top New Games” present new free apps, while “Top New Selling Apps / Games” highlight new paid apps. Apps get much more visibility by getting featured in special categories like “Popular Apps”, “App of the Week” etc.
Top Charts: Order by free, paid and top grossing apps, the category “Games” is presented individually. Top Charts: Each category is sorted by “Paid, Free and Top Grossing”.

Some features of both App Stores in comparison © ayeT-Studios

As you can see, both app stores have their advantages as well as disadvantages. Analyze both of them to decide which one will satisfy your own marketing goals and needs.

What to Keep in Mind When You Buy App Downloads

In this last part of our article, we would like to give you some advice for buying app downloads the right way and promoting your app successfully.

1. Free vs. Paid Apps

If you want to buy app downloads, make sure your app is free and available worldwide! This is a requirement of many providers of app downloads and installs.

2. What Happens after Buying App Installs?

Many providers assure you that users will open your app at least once after downloading it. Therefore, your app should be as bugless as possible and catch the user’s interest. If you can convince him or her of its value, the user will be more likely to keep your app. Nevertheless, few download providers can guarantee permanent engagement even after the install and first interaction with the app. Even so, ayeT-Studios offers a great possibility of increasing your retention rate with its High Retention Installs.

3. App Reviews

Don’t buy app reviews, please! We know, many providers offer app downloads and app reviews in combination, which is very compelling. In fact, users often prefer downloading an app with many positive reviews. Imagine: Isn’t it rather conspicuous than believable if your app gets tons of positive reviews in a short amount of time? Yes! Users will notice this contradiction and probably refuse to download your app. Furthermore, both Apple’s and Google’s guidelines prohibit any manipulation of ratings and reviews. Our suggestion would be to try to reach out to your users on a personal level. As an example, you could set up an option for ratings within your app.

4. Volume

Most providers work in a programmatic manner, like ayeT-Studios. As soon as you set a bid, available ad spaces of publishers will be requested in the ad network. Hence, there is no guarantee for any amount of volume as supply and demand determine the market. This is similar to securities trading at the stock exchange. When demanding higher volumes, the price per install or download rises simultaneously since the supply of ad spaces remains stationary over short periods.

To Summarize

Think about your marketing goals before choosing your campaign! Determine your target audience, your time and available budget. In the end, these are the Key Performance Indicators to measure your success and achievement of your goals. ayeT-Studios offers different and fair install campaigns for you to buy app downloads as well.

How to Buy Mobile Traffic – An Important Factor for Your Success

Today, approximately 2.32 billion people own a smartphone. Reaching these users is crucial when aiming to be a successful entrepreneur. You have to invest all your efforts and budget in acquiring visitors for your app or mobile website. To generate an immediate boost of traffic or app downloads, you can buy mobile traffic. In this article, we show you which options and pricing models are available.

Especially when operating a mobile website or developing an app, you have to understand the importance of mobile traffic and view it as part of your marketing strategy. The following chart shows the increased popularity of using smartphones and tablets to browse the web. By now, smartphone usage even surpassed the usage of desktops or laptops.

Distribution of internet usage worldwide between mobile and desktop: buy mobile traffic

Distribution of internet usage between mobile and desktop © StatCounter

Therefore it is necessary to take a look at your already existing traffic. You can use statistics regarding your mobile website or app traffic to locate any errors in your marketing strategy. This will help you find quick and effective solutions.

The data you get from these statistics portray the visitors of your site and common devices. These are:

  • Page Views – Which site gets the most views? This indicates which subjects, products and services attract new users.
  • Hits – The number of total hits your site gets within a day.
  • Country – Information about the location of your users.
  • Mobile Devices – Manufacturer, operating system (iOS or Android) and exact model of the used device.

For instance, Google provides such statistics plus a thorough report highlighting important data of your mobile traffic with Google Analytics. Thus, it can be of great assistance while optimizing your mobile site or app.

How Google Analytics Helps You Improve Your Own Traffic

Google Analytics shows you which factors affect mobile success. This knowledge can be beneficial when planning your marketing strategy. The report includes mobile websites as well as mobile apps. We explain the main contents and features of this tool below.

Mobile Apps

Additionally to the tool’s basic functions, here you are able to measure your app’s performance in different aspects; such as:

  • Mobile App Audience – Get to know your active users! This data shows how often and long your app is being used, lifetime values and locations of your users. Furthermore, you get an idea of your audience’s demographics (age, gender, etc), interests and preferred devices and operating systems. This information will help you optimize your services to target and retain the right users.
  • Acquisition – See what’s happening from search to download! This includes relevant data about new users, popular market places and your most effective marketing campaigns.
  • Behaviour – Understand your users’ interests! You can see which screens and app content attract and engage users the most. The reports “Crashes and Exceptions” along with “App Speed” locate technical difficulties for you to optimize.
  • Goals and E-Commerce – Measure your conversions and completed actions in order to evaluate your goals! Additionally, you can record your app’s total revenue and required sessions to generate a transaction.

Mobile Websites

If you own a mobile website, you can analyze and optimize various aspects. These include:

  • Amount of Mobile Users – How many of your website visitors use a mobile device? Information like bounce rates, session duration and returning visitors mirror how satisfied users are with your mobile site.
  • Audience – Similar to mobile apps, here you get relevant data about your users’ demographics and interests to target them directly.
  • Platforms – Find out which mobile devices, in detail model and operating system, are predominantly used by your visitors.
  • Locations – The report “Map Overlay” shows you where most of your generated traffic comes from. You can now identify regions which will likely grow in traffic and which are worth targeting.

All in all, the data and information you get from these statistics and reports should help you decide which traffic and form of advertising to invest in. This makes it easier for you to calculate the estimated costs and budget when you buy mobile traffic.

How Can You Buy Mobile Traffic?

After figuring out why you need to buy mobile traffic, it is time to find the right campaign. Ad agencies specialized in mobile marketing, like ayeT-Studios, offer various options for you to choose from. Oftentimes, they are connected to other ad networks – a great possibility for you to reach even more users! This also increases the chance of acquiring users on better terms and generating a large number of new visitors.

We would like to explain in greater detail which different ad formats and pricing models are available.

Which Ad Formats Can You Use to Buy Mobile Traffic and Gain Visitors?

When advertising on mobile websites and in apps you should only use formats that are made particularly for mobile devices. Meaning: They should be adapted to smaller display sizes and entirely visible on every device.

Mobile ad formats come in two types: incent and non-incent. The main difference between those two is the advantage for the user. With incent ads, the user gets a reward when interacting. However, there is no guarantee of further or constant usage of your product by this user. In comparison, non-incent ads won’t reward the user for an interaction. Instead, he acts due to pure interest and is more likely to actually use your product.

Incent Ad Formats for Advertisers at ayeT-Studios:

  • Offerwall – Through an offerwall, you can combine various campaigns within one ad. Here, CPI, CPA and CPE campaigns are the most common.
  • Rewarded Video – This ad format rewards the user for watching a video while generating installs. The assigned pricing model is CPV.

Non-Incent Ad Formats at ayeT-Studios:

  • Banner – Banner, or display ads, appear most commonly as text or image ads on websites or within apps. The campaign types available are CPM, CPC and CPI.
  • Interstitial – Interstitial ads cover the entire screen and typically appear at interruption points. These ads can be part of CPM, CPC and CPI campaigns.
  • Video – Videos are suitable for video distribution channels, but also to indicate the accomplishment of different actions within an app. Videos appear as CPC, CPV and CPI campaigns.

You see, there is a variety of advertising formats you can pick from and combine with your favored pricing model. In the end, your goals and marketing needs determine which campaign fits your product the best.

Click here to get a more detailed insight into mobile advertising and its different ad formats.

How to Buy Mobile Traffic Based on Different Pricing Models

To help you understand the financial side, if you want to buy mobile traffic, we exemplify some of our campaigns and related pricing models below.

Install Campaigns Based on CPI

With the help of install campaigns, you are able to generate new users through an offerwall. The advantages: The user is rewarded and you only pay for every completed install.

Action Campaigns Based on CPA

Action campaigns allow you to set specific actions and goals a user has to accomplish in order to receive a reward. These are actions like completing a level or signing up an account. The offerwall guides the user directly to your app to accomplish your predefined task. At the same time, this results in much higher engagement rates.

Engagement Campaigns Based on CPE

This campaign is a special offer by ayeT-Studios: The user won’t be rewarded for installing your app but for actual engagement time. The longer he/she uses the app the higher the reward – hence the significant increase of total engagement.

Campaigns Based on CPC

CPC stands for Cost-Per-Click, meaning you pay once a user clicks on your ad. This pricing model can be combined with most available campaign types and ad formats.

Campaigns Based on CPM

With CPM campaigns, short for Cost-Per-Mille, you pay for every thousand impressions of your ad.

Video Campaigns Based on CPV

When using the Cost-Per-Completed-View, or CPV, model you pay as soon as a user watches your video ad completely. This campaign type works well as a demonstration of your app’s or your product’s features.

To learn more about this subject, please read our article about Mobile Media Pricing.

ayeT-Studios provides various campaign types to acquire great numbers of new visitors. At the same time, you benefit from our own traffic as well as traffic from cooperations with other ad networks. If you look at our services, you will get an insight on how you can buy mobile traffic.