How to Successfully Find New and Non-Competitive App Store Keywords

To attract potential users for your mobile app, you have to be visible in the app store. One thing to consider is app store optimization (ASO) and especially finding the best app store keywords – one the most difficult but most important elements of ASO.

In the following, we will explain how to find the best app store keywords possible for mobile apps and give insight into appropriate tools and strategies.

The Main Factors of ASO

There is a great variety of adertising formats you can choose from to promote your mobile application. Typical types, as well as special ones for the mobile world, can be used and mixed to generate as much traffic as possible. We have listed the most important models for mobile advertising in this article.

These two key factors lure more users to your app store page: Findability and Appearance.


To improve findability, the name of your app is a very important point. It should be catchy and already have one or more of your targeted keywords in it.

The description should mention all the features and experiences the user can expect when using your app.

You should also think about creating a brand for your app and promoting it on social media channels to build a remarkable amount of backlinks.


The icon is one of the first things users notice about an app. It should be unique and appeal to the user to cause him/her to visit the app store page.

Additionally, screenshots and videos on the app store page emphasize the sales arguments of your app.

A well-produced video can give an overview of the look and feel users will have with your app.

Findability is more important than appearance but one can’t work without the other:

  • If you put all your work in the appearance of your app, maybe nobody will find it.
  • Or your app store page looks plain, having a great name and very potent app store keywords but nobody is attracted by its design

You have to balance these two factors to ensure success for your app. If you are looking for more detailed information, you can read this article about App Store Optimization.

App Store Keywords: Research and Selection

How to find good keywords? One thing is to make sure to choose keywords that are not overused while still being able to compete with other apps.

Great App Store Keywords and Practical Tools

The following steps outline how you should prioritize the different characteristics of keywords:

  1. Relevance – How likely is a user going to download your app if he uses the keyword you’ve chosen?
    You really need to check the environment you’re trying to rank in. If you rank #1 for the keyword “bicycle” and have a shopping app for bicycle parts, it is great, but not precise enough. Ranking #1 for “bicycle shop” would be much better.
  2. Competition – If you rank #431 for a keyword that gets millions and millions of searches, nobody will see your app in the app stores. The majority of users will not scroll that far in the search results. It is better to use keywords, which have less search traffic but for which you are able to rank in the top 10.
  3. Searches – In the end, the amount of searches is what counts! However, it’s very important to work on the first two factors before looking at the number of searches a keyword collects in the app stores.

The importance of this factor is decreasing. The number of searches is not the most important thing for finding app store keywords – it’s the last thing you should take care of. Start with concentrating on 1. and 2. Only work on 3. if you’ve figured out the first two.

Tools To Use

Having talked about the fundamentals of the right approach to picking good app store keywords, we will now introduce you to some services you can use to find the right ones.

There are quite a lot of different platforms you can choose. We listed some of our favorites:

Google Keyword Planner – More Than SEO

Google does not just provide one of the best tools for SEO: You can also extend it as an ASO tool to find the best app store keywords for your mobile application.

It can help you find out how competitive your keyword is in comparison to other apps and how it ranks in a predefined region.

Due to differences in the search volume of web searches and searches in app stores, you cannot expect the ratio to be “1:1”.

Informations about the Keywords "puzzle game" when using the Google Keyword Planner

Results in Google Keyword Planner for the app store keyword “puzzle game” © Google

Another way to optimize keywords is, where you can search for keywords you want to find an alternative for.

This website provides a humongous amount of possibilities. Combining them with, for example, the Google Keyword Planner, you will find awesome new app store keywords.

With you can find good working alternatives for your app store keywords shows words that are connected to your targeted app store keyword ©

Thesaurus – Finding Synonyms offers considerable potential to finding synonyms for an application keyword you have never thought of. The only negative point is: You can only use it in English.

Like, it is a good additional tool to find non-competitive and new keywords.

SensorTower’s Keyword Spy Tool – Check Out Your Competitors

A word of warning about this tool first: Please only use the results from SensorTower as an inspiration for your own keywords. Apple and Google don’t plainly disclose keywords.

However, this service can be very useful when trying to find out which keywords your strongest competitors rank with. You can also compare them with the rank of your own app store keywords. Furthermore, you get enormous input for finding new keywords.

You will find a list of websites, which can be used to find the most fitting keywords for your mobile app below.

These providers can help you find new app store keywords or can even tell you which keywords competitors use.

Please keep in mind: You usually have to pay in order to use the full service of these platforms. So you need to find the tool that best fits your needs and budget. If you want to know more about free app promotion check out this blog post.

Keyword Ranking

Finding the most successful app store keywords means you should try to understand what causes a keyword to thrive. The problem is that Google and Apple keep their search algorithms a secret.

Nonetheless, the following aspects can be optimized:

  • Number of ratings: How many users have reviewed and rated your app?
  • Ratings itself: How high/low are they?
  • Amount of downloads: How many downloads can your app generate?
  • Uninstalls: How many people uninstalled your app?
  • Download growth: How did your downloads grow over the last 30 days?
  • Usage frequency: How often is the app used? How long per session is the app used? How many app screens does a user see per session?
  • Links to store page: “Getting people to write about your app improves your search rankings in the Play Store” (Google I/O June 2012).

You will find many tools that help with promoting your mobile application, not only regarding ASO but also in general. Click here to find the best app promotion services available.

App Store Optimization in Google and Apple

Let’s start by comparing factors that influence your app’s ranking in the App Store and Play Store:

Play Store App Store
Revenue (only paid apps)
App Starts (usage)
Number & Value of Reviews
Keyword Relevance
Recently Updated
Social Proof

Factors that influence your rank in the app stores © ayeT-Studios

50% percent of traffic on app store pages comes from direct searches in the app store, so you definitely need to optimize yours as much as possible.

The right app store keyword and app name are vital factors for success. Although the App Store and Play Store appear quite similarly, the use of app store keywords and a good app name is very different.

In the next paragraphs, we will describe aspects and differences you should consider of the main two app stores.

Keywords in the App Store

Let’s take a look at how Apple deals with its keywords and where you can place them for your mobile app.

App Name

The app name is limited to 50 characters. You may want to get one of your app store keywords in it but keep it user-friendly at the same time.

Make sure not to use any special characters in your app name (like “copyright” or “trademark”) because your app name defines the URL of your app in Apple’s App Store.


When it comes to keywords, Apple has clear guidelines about how many to use and where to put them. You can use 100 characters for your iOS app store keywords. Separate them with commas and use plurals if these fit better to increase your app’s reach.

Sensor Tower offers an easy-to-use tool that helps you count the amount of characters. Like this, you can see how many characters you have left for your keywords.

The keyword character count helps you to optimize you rgiven space in iOS

Counted characters for your app store keywords ©

Some more tips regarding app store keywords:

  • Make sure to use all the provided space.
  • Don’t use trademarks as keywords, this could become a problem with its rightholder.
  • It is better to be ranked in the top 10 results with an ordinarily-searched keyword than in the top 100 for a keyword, which is well-searched.
  • Try to find a synonym for an app store keyword if you feel that it’s overused.
  • Never use complete phrases made of several words like “spanish lesson”. It is better to separate them: “spanish, lesson”

Publisher Name

The App Store search algorithm also includes publisher names in its ranking calculations. However, it can be a bad idea to use a keyword in the publisher’s name or at least opinions about this topic are divided. Our tip: Focus on app store keywords in other aspects of your app.

Name of In-App Purchases

This is an unproven factor for ranking in the App Store. It may happen that users find your app by searching the name of your in-app purchases. Only if the search term matches the IAP name exactly. So, this factor should be considered last when trying to optimize your app in the App Store, using your keywords in this section.

Please always keep in mind: Optimizing keywords for iOS is not a thing you do only once. It needs constant measuring, testing and analyzing.

Try your keywords for some time, then change some of them and take a close look at how your downloads increase or decrease or how many new users come to your app. Nothing is constant and static, neither should your keywords.

Curious about more information regarding iOS app promotion? Then check out this article.


Keywords in the Play Store

The process of how app store keywords work in general resembles the Play Store. There are some differences in how to integrate them in your app store page. We have gathered how to find, analyze and select the perfect keywords.


When trying to find good working keywords for Google, you should always think of keywords, which cause the user to download your mobile app. Be creative and don’t use generic keywords.

You have 30 characters for the app name. Google recommends to use “brand + key function”. A very good example is the app “” because it combines all aforementioned elements.The app name of "" is a very good example for good ASO

This is how the app “” looks in the Google Play Store © / Google

You should also make sure to use long-tail keywords. Especially if you are a new developer/publisher and don’t have a big brand behind you (yet).

It is always a good idea to take a look at reviews of your app to get input for new or better app store keywords. With this method, you use the language of your users and find suitable keywords for your app more effectively.

You already gained some downloads? In this case, it can be very helpful to use a tool that looks through all the reviews in order to find good new app store keywords, like the one for Mobile Action below.

Take a look at the example below: All reviews were browsed through for the word “fun” and results are shown on the right side. 

With the help of Mobile Action you can search specific words in the reviews of your app.

With the help of “Mobile Action”, you can search your reviews for keywords ©

Now, you can read through them to find hints for keywords that users associate with your app and the word “fun”.

Like finding app store keywords for iOS, you can also use the service of Sensor Tower for Google and find out what your competitors’ keywords look like.

Reminder: The Google Play Store does not openly reveal the keywords for apps published on its platform. So, please only use these results of your research as educational input.  


You’ve gathered a decent amount about app store keywords and you think they will lead your app to success. Now it’s time to get some hard data and metrics on each keyword.

It is necessary to get the help of an analysis tool for this step. Here, we will use the metric system of Mobile ActionThere are two important factors to consider when using this tool:

  • Search Score is the relative number of searches that a keyword receives. The higher the number, the more traffic it gets.
  • Chance is the possibility of the app store keyword ranking in the top 10. The closer you can get to 100%, the better.

This metric system is specific for Mobile Action only. Other providers like Sensor Tower use different calculations to rate the app store keywords.


Now you can select the app store keywords you want to rank in the top 10 charts with.

In Google’s Play Store, you place the keywords in the description up to 5 times, therefore keyword length is not a big problem.

Don’t make the mistake of targeting keywords, which are highly competitive since it will be really hard to get a decent rank. Try to find easy keywords users will search for to download an app but don’t make the mistake of using generic phrases.

You should choose keywords based on the following criteria in decreasing importance:

  • Download relevance – As mentioned before, you have to select a keyword what users search for to download an app.
  • Ability to rank – Especially for new apps, you should choose keywords with a good chance of ranking highly or that are not difficult to rank with in general.
  • Searches – In the last step, you should look at the amount of downloads your aimed keywords has.

Always remember that the numbers you get from these services do not cover all factors that influence the ranking of your mobile app. Make sure to add well-designed screenshots and videos as well.

Need more information on how to promote Android apps? Click here for more information.

If you are unsure about how to start the search for app store keywords, you can contact ad networks like ayeT-Studios. Not only will they help you with your app store page – they can also push your app’s visibility with various multichannel ad solutions. Like this, you will get the best possible traffic for your app.



ASO – How to Do App Store Optimization the Right Way

After months of hard work, you finally finished the development of your mobile app. Now it is available in the app store(s) – but did you consider app store optimization?

This aspect of mobile app promotion is a crucial part when you ask yourself: What makes people download my app and how can I reach more users?

About the App Stores

Various factors are part of app store optimization – visible and invisible for the user. Are there several app markets you need to take into account?

Yes, however within iOS, it is impossible to download apps outside the App Store. Within Android, the number of downloads outside the Play Store are negligible. So, we will focus solely on the two main app stores.

For a start, we have some recent facts about the app stores.

New Apps

In 2016, there were thousands of new apps published in Apple App Store and the Google Play Store:

With these gigantic numbers, it is nearly impossible for your app to be successful without further help from app store optimization techniques.

You must become active to let your app thrive. Of course, there are many different ways to advertise your app: You can place a banner in print magazines, buy a radio or television spot or even rent a billboard. Click here for more information about ad formats that you can use for app promtion.

User Behavior

82% of users never look below the top 25 search results in order to find apps in the app stores.

Additionally, 30% download the app, which is ranked #1, 17% download the app #2 and 12% download the app ranked in third place. If you analyse download rates for search results below the #10 or even further down, it is close to 0%.

From this data, you see how important it is to get a good position in the app stores. If you are lucky, you can get featured in the app stores and get a more visible position.

These featured positions cannot be bought. Instead, apps are chosen by the managers and editors of the respective app store. So, it is in your hand by making use of app store optimization.

Number of new apps per month in 2016

Downloaps per month in 2016 for iOS and Android © ayeT-Studios

You have to optimize your app store page as much as possible to achieve a high rank in the app stores. That’s the only way to receive a good amount of organic downloads and leverage your app.

In this article, we will show you the different aspects of app store optimization and what you have to pay attention to.

There are two important aspects of app store optimization:

  • Findability includes factors that play a role in optimizing the way people find your app. They affect Apple’s and Google’s search algorithm and are mostly text-based: app name, description, keywords and brand name.
  • Appearance includes everything visual about your app in the app search results or on your app store page. With these visual features, you try to convince users to download your app: icon, feature graphic, screenshots and videos.


Optimizing the findability of your app means taking into account the ranking algorithm and improving your rank with the textual content on the app store page itself.

This is a very important point if you consider using ASO.

App name

The name of your app is relevant regarding different issues:

  • It is one of the first things a user recognizes when he or she looks through the app store.
  • The name plays a key role for the search algorithm of the app stores.

So, you should balance your efforts when creating an app name. It should be catchy and unique and furthermore include one main keyword.

The name should also indicate the purpose of the app and represent its main message.

A very good example for this is the app Letgo: Buy & Sell Used Stuff


The icon and head title of the app letgo: Buy & Sell Stuff

The name and icon of “letgo” as it appears in the Google Play Store © Google

In this example, potential users get all the important information about the key functions of the app, and it also has an emotional conjunction.

Do not try to cram as many keywords as possible in the app name. Users will recognize it as spam and won’t visit your app store page – the opposite of what you actually wanted to achieve with your app store optimization.


If you managed to get users to your app store page, you can now show them what your app is capable of in detail.

Both stores offer full descriptions with up to 4000 characters. For app store optimization, we do not recommend using the entire space because most users won’t read that much text. You should instead focus on the main aspects. 

Try to find a compressed phrasing in the beginning because this is declared for the short description. It is always displayed, so if it is interesting and inviting enough, the user will be eager to read more about your app. Your chances for a download increase, so make sure to get straight to the point in this element of app store optimization.

The description should be well-structured and show clearly what the app is about. Try to keep it simple and inviting and list the main features and functionalities of your app. 

A checklist for the perfect app description if you think off app store optimization

A checklist on how to write a good app description ©


Keywords are one of the most important things to consider when you doing app store optimization. They help you get a good position when a user searches for a mobile app.

There are three important factors in order to find the best keywords:


How relevant is the keyword for your app? Ask yourself how likely it is that a user downloads your app if he or she searches a keyword you have chosen.

You should check the environment you’re trying to rank in. For example:

Ranking #1 for the keyword “bicycle” when operating a shopping app for bicycle parts is great, but maybe a little too inaccurate. Try to rank #1 for the keyword “bicycle shop” instead.


Try to imagine:

If you rank #481 for a highly frequented keyword which has millions of searches, your benefit will be quite small – nobody scrolls down that far.

Try to rank in the top 10 for a keyword with less traffic instead.

Search Volume

Our tip for app store optimization: Work on relevance and competition before looking at the quantity of searches that a keyword receives in the app stores. The amount of searches is important as a last step.

Click here to read a much more detailed article with insights about finding the right keywords for app store optimization.

Brand & Backlinking – Website, Social Media and Other Channels

Next to the basic information about your app and its features, you also need to insert more detailed information about your app and your company, too.

Brand Name

For app store optimization, you should create a brand relating to your mobile app. Like this, potential users can recognize your app and associate all the benefits they will get from downloading.

At first, you should decide what your brand should be like:

  • Overarching design
  • Visual language
  • What it stands for
  • What experience users should associate with your brand

Landing Page

It is always a good idea to begin with a website for the appIt should be informative and well-designed. Users should get access to all the information they need to learn about all your app’s features.

Make sure to include links to your app store pages in order for the users to get to it without any hurdles. Also ensure to provide contact data to your support team in case a user has a problem or a specific question. Connecting the website to Google or Apple is vital for app store optimization.


Another factor when creating a brand is to write an interesting blog. This is a good way to keep your users informed about updates of your app and the brand in general. Always use the design and visual language you previously set for your brand.

Social Media

If you create social media channels, you can reach out to many (potential) users very easily. You add all your social media profiles to your app store page so users will be aware of how they can always be up-to-date.

Be sure to choose the right platform and consider to use not only one platform but two or more. All channels that can be used to present your mobile app are important for your app store optimization.

Check out this article for more details about how to use social media for your app promotion.

Try a few channels and analyse which one generates the biggest benefit. There are some more possibilities to leverage social media channels for successfully launching your app.

If you click here, you will find more detailed information about this topic.


This category includes all factors that should lead the user to your app store page and download your app. It contains the visual elements that are necessary for your app store optimization.


The icon is one of the first things potential users see of your app. Thus, you should create an extraordinary and distinct icon that every user understands and recognizes easily. It should invite the user to visit your page in the app store and finally download your app.

Try not to use words in your app icon (but there are good working exceptions!) and keep it simple. The most successful apps, like Spotify, Instagram or Snapchat just use a simple symbol, which makes it easy to recognize their app – a great advantage for app store optimization.

Feature Graphics, Screenshots and Videos

A picture is worth a thousand words; at least if you add screenshots that make it easier for users to understand what your app is about.

Great screenshots emphasize the app’s sales arguments and its unique selling point. Don’t use the same or same looking image twice because users want to get a broad overview of your app.

If you look at the app store page of our app Giftpanda, you will find a good example for simple but useful screenshots. It’s a simple but highly important element for app store optimization.

Examples for the screenshots of the app Giftpanda

This is how the app store screenshots of our app “Giftpanda” look © ayeT-Studios

Differences in App Store Optimization – Google vs. Apple

The App Store and the Play Store are the two main players in the app store market. Although they may look quite similar: The way of optimizing each app store page is different.

Google Play Store

  • The main title can be a maximum of 30 characters long. Use one of your main keywords in the app name.
  • The maximum amount of characters for the description is 4000. Try not to include each of your targeted keywords more than 5 times.
  • The first 167 characters are the most important ones, because the user will definitely see them. For further description, he/she has to use a drop-down menu. So, make sure the beginning of your description is as inviting and interesting as possible.
  • Keywords are pulled from the description, so make sure not to waste characters by using your targeted keyword too often and thus, spoiling your app store optimization. Google will recognize a keyword a maximum of 5 times.
  • Adding screenshots, feature graphics and videos helps a lot with improving the appearance of your app. Make sure these visual elements are well-produced and show the benefits and experiences the user can expect when downloading your app. The maximum amount of screenshots on your app store page is 5 and you should really take advantage of all of them for your app store optimization.

Apple App Store

  • The app name can contain a maximum of 50 characters. Apple advises to choose a length of around 23 characters or less in order to present the full name on every device.
  • Keywords are placed in a designated keyword field. You can use 100 characters to define your keywords. Try to use as many characters as possible, but don’t use generic ones. Don’t double the keywords by using their plural form. You shouldn’t use the keyword “app” itself or unauthorized trademark terms or celebrity names. This can cause legal problems so be sure to use correct terms in your app store optimization.
  • Choose the right category. You can define two categories that your app will appear in. When displayed in the search results, your app will be shown for the first category you’ve chosen. Make sure you select the category that best describes the main function of your app.
  • You can upload up to 8 screenshots of your app, which should show the main functions of your app. A preview video about your app will give potential users even more insight into your app but this feature is only available on iOS 8 or later. Nevertheless, you should use all elements available during app store optimization.
Play Store App Store
Revenue (only paid apps)
App Starts (usage)
Number & Value of Reviews
Keyword Relevance
Recently Updated
Social Proof

Differences in factors that influence your rank in the app stores

The main difference in app store optimization between Apple and Google is the utilization of the keywords:

  • In the Google Play Store, the algorithm pulls the embedded keywords from the description.
  • In the Apple App Store, you define your keywords directly in the keyword field.

However, the three important factors (relevance, competition and search volume) mentioned above for keyword use in app store optimization apply to both app stores.

Example Apps

Now that you know about all the different aspects of app store optimization to generate more organic downloads and improve your app’s ranking, we will look at two example apps and analyze their ASO.

Good Example

At first, we will look at a very successful app: “Runtastic – Running & Fitness” managed to be one of the leading apps in the fitness sector, using all elements of app store optimization.

App name

It may seem surprising but you should consider changing your app name for the sake of app store optimization. A search optimized app contains its most important keyword in the app name.

The App “Runtastic – Running & Fitness” is a great example for the use of app store optimization regarding your app name.

Currently (January 1 2017) Runtastic is ranked

  • #1 for the search term “ running”,
  • #7 for the term “fitness” and
  • #7 for the keyword “run”.

For the keyword “run”, the app is even able to compete with endless runner games (a game type that typically tries to target that keyword).

For the user it is also very clear what the app is about. It has a great portmanteau from the words “run” and “fantastic”. Also, two of the main keywords are in the title.

The icon shows a conventionalised person, who is running along a trail. Users get a very good idea of what the app is about, just from the icon – the perfect basis of app store optimization.

The icon and head-title of the app Runtastic: Running & Fitness

This is how the app “runtastic” looks when a user sees it in the Google Play Store © Google

Screenshots & Videos

The app store page of “Runtastic” is flawless in all aspect. If the user visits the page, the second thing he sees is a video and screenshots. To see the video, he/she has to start it but the thumbnail already gives a first impression of it, showing a smartphone with the opened app.

The first screenshot alone gives the user crucial information what the app does in detail. He/she sees that the app tracks basic fitness metrics like workout duration, running distance and calories burned.

It also shows a map so that the user understands the app’s tracking function and path visualization. These visual elements of app store optimization are applied in the best possible way.

The presentation of screenshots and video of Runtastic in the app store.

The screenshots and the video of “Runtastic” are very well chosen © Runtastic


The user already gets an idea about the app’s functions just reading the app name and/or watching the screenshots.

However, the first sentence of the app description is a very good example of how to start your description during app store optimization. It directly introduces a key function of the app: GPS tracker.

The description of the app runtastic

The description of “Runtasic” is very well written © Runtastic

From this optimized app store page, the user gets all important information within 10-15 seconds. If the user is for a fitness or running app, he or she is very likely to download it.

Bad Example

In the final part of this article, we do not want to mock a specific app but rather analyse which aspect could be improved regarding app store optimization. Every app needs refinements to get a better ranking.

App name & icon

In this section, we will take the app “Santa Park – Running Game” as example.

Theoretically, the name of the app is quite good. It is not complicated, can be used with regard to branding and also has two main keywords in it –  app store optimization was well implemented.

Is the app name well chosen in terms of relevance, competition and search volume? We will discuss that in more detail below.

The icon is not on the same level as the app name:

  • On one hand, it is neatly designed and has a connection to Christmas.
  • On the other hand, it doesn’t hint at what features to expect from the app.

The developer could think about adding gaming elements to the icon, e.g. an element regarding movement since it is a jump and run game.

The name and the icon of the app Santa Park - Running Game

The icon and keyword of the app “Santa Park” © Fuboo Games


Using Sensor Tower, we found out that “Santa Park” ranks for the keywords

  • “Santa”,
  • “Park”,
  • “Running” and
  • “Game”

However, the app is not able to rank in the top 10 (or even top 100) in any of them.
First of all, these keywords are all simply part of the app’s name and very unspecific. It definitely requires app store optimization to make the app competitive.

Imagine the following situation: If a user searches the word “game”, he/she will maybe already have a specific type of game in mind and will not download a jump and run game.

It is a good idea to use a more particular keyword like “Santa Running Game” or “Santa ´Game” because users who are looking for this combination are more likely to get to your app store page.

Secondly, 3 of these keywords (“Santa”, “Running”, “Game”) are in a very competitive environment when it comes to the value of searches and number of searches. This lowers the chances of ranking within the top 10 significantly.

Another negative aspect is that “Running Game” is quite a generic term. The app developer should try to think of better keywords for his app store optimization. We recommend to use less competitive keywords with lower search volumes but also a lower number of apps targeting for those keywords.


Looking at the screenshots, we recognize another issue: There are only 4 screenshots and no video to present the app visually. Every screenshot looks pretty much the same and the first and second screenshot are in fact the same.

This is not the best way of generating potential users. For app store optimization, we recommend adding some additional screenshots, which show various parts of the game, like the main menu or i.e. the level selection.

Especially for a mobile game, a demo video is crucial. The user can see, for example, how fast/slow the game runs and whether or not it satisfies his expectations.


The description has been worked out better. It uses 3996 of the 4000 given characters and the is well structured. Although, the description tends to be pretty generic.

From a user’s point of view, we don’t see any benefit from downloading “the most addictive mobile game ever created”, especially if the description does not further describe why it is so addictive.

We cannot get this information from the screenshots, nor can it be found in the description. The developer missed the chance to make clear the real value of his app, which can be corrected with app store optimization. 

There is a link to a website of the app but unfortunately it’s just a website to leave comments for the developer without additional information.

Social Media

There is also no activity on any social media channel. That makes it more difficult to get attention for your app or to stay in touch with your users for receiving important feedback for improvements.

All in all, there are some aspects regarding app store optimization the developer of “Santa Park – Running Game” needs to edit. If he/she improves them, the ranking of his app will increase and more traffic will come to the app store page of his/her game.

Getting the Best Results in App Store Optimization

App store optimization is not a one-off: You need to monitor and improve your app’s settings permanently to give your app a good ranking. This implies hard work in all elements of your mobile app. If you are not sure about this process and you want to pass this task to experts:

ayeT-Studios offers a personalized app promotion strategy for Android and iOS app developers. With their multichannel ad solutions, they can reach a bigger audience to help your application go viral.


At the end of this article, we want to give you a comprehensive infographic about all the things you should take care of in app store optimization. Feel free to share it and put in onto your website!